Social media mentorships allow students to explore digital strategy, internet marketing, and online community formation and dynamics. As an interdisciplinary field, the study of social media  can integrate elements of communication, marketing, public relations, as well as content development and data analytics. Alternatively, students can take a sociological or psychological approach to examine the specific effects of social media on individual consumers as well as societies at large. Engaging in social media mentorships allow students to learn about branding, gain digital literacy, and build their foundational understanding of journalism and new media.